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Wine grapes have been cultivated in this region since the early
days of New France, first on a small scale but with a significant
expansion at the end of the nineteenth century, and again in the
early 1980s.
Excerpt from JACQUES CARTIER travel book
(Original version in old french)
7 septembre 1535
Après que nous fumes arrivez avecques les barques ausdictz
navires, et retournez de la ripvière saincte Croix,
le cappitaine commanda aprester lesdictes barques, pour
aller è terre à ladicte ysle (61) veoyr les arbres qui
sembloient a veoir fort beaux, et la nature de la terre
d'icelle ysle ; ce qui fut faict. Et [nous] estans à
ladicte ysle, la trouvasmes plaine de fort beaulx arbres,
comme chaisnes, hourmes, pins, seddrez et aultres boys
de la sorte des nostres ; et pareillement y treuvasme
force vignes, ce que n'avyons veu, par cy-devant à toute
la terre; et pour ce, la nommasmes L'ISLE DE BASCUS
(62). Icelle isle tient de longueur environ douze lieues
et est moult belle terre [à veoir], et vnye, [mais est]
plaine de boys, sans y avoir aucun labouraige, fors
qu'il y a [aucunes] petites maisons, où ilz font pescherie,
comme par cy davant est faict mentio.
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Jacques Cartier was the first person to observe and note in his
travel diary that grapes were growing wild in the territory he was
exploring. In 1535 during his visit to Orleans Island, he found
the wild grape Vitis riparia in abundance. He christened the island
the Isle of Bacchus. As revealed in another text of the time (Boucher,
1664), it was said that the grapes produced a slightly acrid wine,
which improved after a year of aging. Beginning in 1608, Samuel de Champlain
planted French varietals, including "Vitis vinifera" which struggles to survive our cold winters."
Despite this setback the idea of growing grapes to make wine will
persists with the help of some religious communities, mainly Sulpicians
and Jesuits, who continued the development of the vineyards by planting
several more grape varietals from Europe. At the same time, the people of New France continued
to produce wine and other drinks using the
wild grapes and other berries found in Quebec.

| The Port of Rochefort seen in
1762 by Joseph Vernet: Loading goods destined for
the colonies. |
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At the time, innkeepers and religious and wealthy people imported
many wines from France and Spain. In 1739, for example, New France
imported the equivalent of 775,166 bottles of wine for a population
of 24,260 adults (over the age of 15), which is equivalent to 32
litres per person annually. By comparison, in 1992, Statistics Canada
estimated the average annual consumption of wine in Quebec to be
14 litres per person (Lafrance, 1992).
From the conquest by Great Britain until Confederation in 1867,
liquor dominated the consumer market; the English promoted trade
in spirits with the other British colonies at the expense of trade
with France. The development of viticulture was thus reduced to local
knowledge and the importation of French wines was slowed.
In 1864 the Quebec government began encouraging the wine grape
culture with grants for experimentation on local grapes varietals
and more rustic hybrids from the United States. The development
of grapes better suited to our climate and our terrain, as well
as a sustainable viticulture, might have been possible at that time.
Unfortunately, a combination of pressure from anti-viticulture political-religious
groups and decreased support from the state would lead to variable
results and a lack of follow-through.

| The Canadian Vineyards: Grape
harvest. L'opinion publique, Vol 10, no 44, pp.
519 (30 octobre 1879). Gravure |
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In the late 19th and early 20th centuries, there was a gradual
resumption of trade with France, a large wine exporter, such that
the consumption of foreign wines increased steadily. Accordingly,
the development of a viticulture in Quebec is slowed as the lack
of local winemaking expertise made it difficult to produce wine
at competitive prices. Years of war and prohibition in the United
States also led our governments to focus on trade with Europe.
With the arrival of immigrants from wine-producing countries and
regions such as Italy, Portugal and Central Europe, for whom wine
is an integral part of their daily lives, there was once again a
marked interest for viticulture.
However, it was only during the 1970s, after the Quiet Revolution,
when young Quebecers began traveling and spending time in France
and Europe, that the demand for wines made from French and North
American hybrids resumed its growth. During this time these same
young people developed a wine expertise adapted to our own northern
climates and our terrain, all without the help of the government.
There are currently more than four dozen wineries in Quebec, divided
into the areas along and south of the St. Lawrence River. Only a
few of the oldest wineries produce more than 90,000 bottles annually,
with the average being 10,000 to 20,000 bottles. Today Quebec wines have
won more than 300 medals in contests all around the world.
All right reserved, original version from Vignoble
Coteau St-Paul.
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